The “Cover Your Lollipop” campaign likens women to candy, there for the consumption and enjoyment of men. The campaign’s poster portrays two lollipops, one covered with a wrapper, symbolising the hijab, and the other uncovered, with flies hovering over its exposed sweetness. Under the images, text outlines the divine wisdom of the veil, betraying a disturbing mentality that “views women as objects of pleasure and entertainment”.